Living In HR Megatrends: The Role of Group Coaching in Times of Change

Woman attending group coaching session as a preparation for 2024 Megatrends

Coaching is a powerful tool for empowering individuals to reach their fullest potential. Whether conducted through personalized one-on-one sessions or in group settings, the primary objective remains to promote personal growth. The main idea is to support personal growth, which in turn benefits businesses.

"Group coaching is high-context and reflects the reality of daily work, fostering deeper connections through shared experiences." ~Mary Slaughter

That being said, according to a recent Reworked article by Mary Slaughter, when people typically think of coaching, they envision one-on-one sessions focused on individual goals, both personal and professional. However, she points out that group coaching is gaining traction as a primary method for talent development, offering a more natural approach than traditional learning and development practices.

"Group coaching leverages the best of both worlds—coaching and learning—to promote organizational change in a faster, more collaborative way." ~Mary Slaughter

In group coaching, participants are encouraged to share various perspectives and expertise from different areas of the organization. This helps identify and explore the mindset and behavioral adjustments leaders need to improve their accountability, transparency, innovation, and energy.

The primary aim of group coaching is to offer distinctive chances for brainstorming, feedback exchange, problem-solving, and nurturing trust among peers. As leaders forge solid and trusting bonds, their teams adopt and maintain similar attitudes. Additionally, group coaching enhances the effectiveness of leadership development initiatives by providing these advantages.

"Group coaching is more adaptive than traditional learning, as it is not constrained by the training materials themselves. The needs of the group drive the discussion, guided by an expert group coach." ~Mary Slaughter

HR Megatrends 2024

Megatrends are like roadmaps for understanding the changes happening in our world. They help simplify the complex shifts in society, making them easier to convey. By breaking down these complexities into manageable pieces, megatrends become helpful tools for navigating current and future transformations.

In light of the uncertain times we're facing, it's essential to stay informed about the trends shaping 2024 and how to adapt to them. According to a recent analysis by RedThred on HR megatrends for 2024, five key trends will impact HR practices.

  • Economic Uncertainty
  • Geopolitical and Social Unrest
  • Technological Advances
  • Power Struggles
  • Generational Shifts

Why is Group Coaching Important in Light of These Five Megatrends?

To answer this question, let’s connect each of these megatrends with the value of group coaching.


Economic Uncertainty

Given predictions of a mild recession in Q1-Q2 and a lower global GDP growth compared to 2023, there's increased pressure on operational expenses. In such circumstances, group coaching offers excellent value for money, especially when budgets are tight. It benefits from scalability, efficiency, and the flexibility of virtual delivery, making it a practical choice for organizations looking to optimize resources during challenging economic times.


Geopolitical and Social Unrest

Apart from the economic effects, there's a notable emotional aspect connected to this unrest, with feelings of fear being prominent. Sustained periods of expecting disruption, chaos, instability, and hostility can negatively impact mental well-being. In such times, people crave stronger connections with others, which is precisely what group coaching aims to provide. Feeling genuinely heard, recognized, and part of a community is essential to group coaching that go beyond simply developing skills.


Technological Advances

The influence of technological advances on individuals often follows expected trends. Even positive changes can shake up familiar routines, requiring the development of new skills to adapt to emerging technologies. While 60% of employees express interest in using AI technology to support their work, only 35% feel comfortable with it. Nevertheless, 55% of employees remain hopeful about the prospects of AI in their workplace. Usual change management strategies prioritize effective communication and sponsorship. Group coaching serves as a valuable means to prepare managers efficiently for leading their teams through significant transitions.


Power Struggles

While some organizations have focused on implementing "return to office" policies, it's essential to understand that genuine culture and belonging can't be forced. They develop through shared experiences and values. 

Most companies with hybrid work policies track employee attendance, with approximately 28% indicating that they may terminate for noncompliance.  

If the primary focus is solely on attendance, investing in group coaching may not be the best use of resources. But if the goal is to achieve a vibrant, engaging organizational culture, group coaching could be part of the solution because it operates from a positive perspective, focusing on growth and development rather than pressure. It can help create an environment where employees feel valued and connected to the organization's mission and values.


Generational Shifts

Younger workers, often called Zoomers, are characterized by their diversity, digital fluency, and strong social consciousness. In 2024, Zoomers are expected to surpass Boomers in the workforce.

When discussing generational shifts at work, we should focus on what we have in common rather than what sets us apart. When experienced employees leave before there's enough talent ready to take their place, it creates a challenge for organizations.
Group coaching is a great way to bridge this talent gap. It lets colleagues learn from each other's strengths and experiences, regardless of age. By making sure coaching programs include everyone, we can all benefit from each other's wisdom and make the workplace better for everyone.



Why is group coaching important? It is essential in the face of current megatrends because it provides affordable development, builds resilience during these economic uncertainties, and helps employees adapt to technological advances. It encourages inclusivity, uniting generations and promoting teamwork. Group coaching is a flexible solution crucial for navigating today's workplace challenges with flexibility and unity.


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